“It Is What It Is” produced by Kali and Blaise Beatz is another impressive music experimentation from Adekunle Gold. He combines Urban highlife and Afrobeat with the Bop and Dancehall genre.
This comes after his last album, Afro Pop Vol 1. Adekunle Kosoko is known professionally as Adekunle Gold. He is a Nigerian highlife singer, songwriter and graphic designer. He gained widespread attention after releasing the 2015 hit single “Sade“, a highlife cover of One Direction’s “Story of My Life”.
In 2015, he signed a record deal with YBNL Nation and released his debut studio album Gold, which debuted at number 7 on the Billboard World Albums chart.
Listen and Enjoy Below;
Directed by Mom, “It Is What It Is Video” sees Adekunle Gold appreciating nature and Enjoying life, Free Mind without paying attention to the evil world.
The visuals for this song starts with some words from AG Baby’s sister, Kosoko Adekunbi (@adekunbee), she apprises viewers not to bother Adekunle Gold with her mother’s tongue (Yoruba). In her words;
‘Adekunle ooo, You came from royalty, from the lineage of Kings, Great son of Moronfulu, Adekunle cannot be disturbed, Neither can he be irritated, walking his own path, running his own race, son of a warrior, You are a warrior, pay them no mind, son of Moronfulu pay them no mind, you want no parts for drama, Because you are a king, Pay irritants no mind.’
Watch ‘It Is What It Is Video’ below.. Enjoy!