Budding Prince of Afro-fusion, Omah Lay teams up with Canadian singer, Justin Bieber to deliver his 2022 debut single, and he titles this one “Attention“.
With his darkly sparkling vocals, evocative storytelling, and contagious rhythms, Omah Lay is becoming one of Nigeria’s most talked-about musical innovators.
Omah Lay’s brand of Afro-fusion pulls from his deep history with West Africa’s percussion-heavy highlife genre, as well as his enthusiasm for the popular sounds of his generation—from U.S. rap, to the Afrobeats empire flourishing in his home base of Lagos.
Raised in industrial Port Harcourt, a city infamous for oil-driven conflict, Omah Lay found comfort in the music around him. His grandfather was a percussionist in Celestine Ukwu’s legendary highlife band, and his father played, too.
But it was hip-hop that inspired him to record. After becoming the neighborhood go-to guy for beats and witnessing his tracks help others succeed, Omah Lay found his voice.
Omah Lay gives us a fascinating window into Afro-fusion’s bright and expansive future as he collaborates with Canadian-American Pop Star, Justin Bieber and delivers ATTENTION.
Listen and Enjoy Below;
CREDITS:
Director: Colin Tilley
Producer: Clark Jackson
Production Company: MAKER of Things
Video Commissioner: Chanler Allegaert
Watch and Enjoy the video below;