Olamide Gbenga Adedeji, popularly known as Olamide or Baddo, is a Nigerian rapper, singer, songwriter, and record executive. He is one of the most influential figures in the Nigerian music industry and is widely credited for popularizing indigenous rap in Yoruba. Olamide is also the founder of YBNL Nation, a label that has produced some of Nigeria’s biggest stars, including Fireboy DML, Adekunle Gold, and Lil Kesh.
Early Life and Background
Olamide was born on March 15, 1989, in Bariga, Lagos State, Nigeria. He grew up in a humble background and developed an interest in music early on. He attended Tai Solarin University of Education, where he studied Mass Communication before fully committing to his music career.
Career Beginnings
Olamide’s career kicked off in 2010 with the release of his debut single Eni Duro, which gained massive airplay and introduced him as a rising star. He released his debut album Rapsodi in 2011 under Coded Tunes, which was well-received in the Nigerian hip-hop community.
Rise to Fame
In 2012, Olamide left Coded Tunes and started his own label, YBNL Nation. He released the album YBNL, which included hit singles like First of All and Voice of the Street. This project solidified his reputation as Nigeria’s leading indigenous rapper. He has since released multiple successful albums, including Baddest Guy Ever Liveth (2013), Street OT (2014), and Carpe Diem (2020).
Musical Style and Influence
Olamide is known for rapping and singing primarily in Yoruba, often blending it with Pidgin English and English. His music celebrates street culture, hustle, and success, and his ability to consistently deliver hit songs has made him one of Nigeria’s most respected and versatile artists. He has influenced a generation of artists and is often referred to as the “Voice of the Street.”
Recent Projects
Olamide continues to release music that resonates with fans. His album Unruly (2023) further showcased his versatility and ability to stay relevant in a fast-changing industry. Beyond music, he has focused on building YBNL Nation into one of the most successful record labels in Africa.
Personal Life
Olamide is known for keeping his personal life private. He is married and a proud father, occasionally sharing glimpses of his family life with fans. He is also passionate about giving back and supporting emerging artists through mentorship and his label.
Net Worth
As of 2025, Olamide’s net worth is estimated to be between $12 million and $15 million. His earnings come from music sales, concerts, endorsements, and his work as a label executive.
Summary
Olamide’s journey from the streets of Bariga to becoming one of Nigeria’s most celebrated rappers and label bosses is a story of resilience, creativity, and leadership. With numerous hit songs, albums, and a roster of successful artists under YBNL Nation, Olamide continues to shape the sound and direction of Afrobeats and Nigerian hip-hop.